Creative Briefs
Working with a broad range of internal and external partners to produce original content requires teamwork and a tight understanding of the project at hand in order to ensure all stakeholders are on the same page. That page begins with a cogent brief that outlines the salient points and establishes the blueprint for moving forward in sync.
See Her, Be Her
Partnering with the SeeHer Foundation, this campaign leverages the national platform of network television to showcase positive representation of women in less visible roles. The goal was to inspire future candidates to pursue aspirations not previously modeled. “If you can see her, you can be her.”
Hispanic Heritage
For the first time ever, the network invites talent of Hispanic and Latino heritage to share unscripted reflections in their authentic voice. Native language is welcomed. Remarks en español were subtitled in English; those recorded in English were subtitled en español. The goal was to broaden awareness of the culture through authentic voices while showcasing diversity and inclusion within our company.
Affiliates Town Hall
Shifting from a traditional live-in-person annual meeting to virtual during the pandemic required a tonal shift to be set in motion with the opening video. Coordinating presentations by Senior Executives requiring studio shoots and live remotes, plus various interstitial videos, required a comprehensive yet concise explanation of the meeting’s purpose and deliverables. This brief provides such an overview.