Branding
As steward of a legacy brand, a fundamental duty is to preserve its integrity and maintain consistency while striving to keep it relevant in changing times.
Engaging the Engagers
The Mission: Enlist Creative Directors from local stations to self-record reflections on what their Network brand means to them in order to provide keynote content for a meeting at which the Network explores what its brand means to its affiliates.
Evolving the Iconic Eye
The Mission: Deconstruct the iconic Eye logo to its essential elements and develop a graphic system distinguishing Entertainment, News and Sports sub-brands while integrating marketing information and demonstrating creative invention.
Hitting the Right Notes
The Mission: Produce various montage segments celebrating iconic moments in television that underscore CBS Television’s cultural contribution to the American Songbook through the decades as an introduction to performances by today’s biggest music acts at a live one-night-only show staged at Lincoln Center’s Alice Tully Hall.
Unlocking the Vault
The Mission: Archive vintage content and curate for corporate and milestone projects. This CBS News Sunday Morning chestnut explaining the origin of the logo was a classic find in time for the 50th anniversary of this iconic mark.